Telegram is helping QAnon and far-right channels monetize their content with its new ads program

The social media and messaging platform Telegram is allowing numerous QAnon and far-right channels to monetize their content on the platform with revenue from its newly launched advertisements program, a Media Matters review has found.

In late February, Telegram’s CEO and founder Pavel Durov announced that the company would be launching advertising on the platform, “allowing channel owners to receive financial rewards.” Specifically, owners of public channels with over 1,000 subscribers would receive “a 50% share of the revenue Telegram earns in connection with the number of valid impressions of sponsored messages displayed in eligible channels you own” — an arrangement the platform has called “one of the most generous reward systems in the history of social media.” Ads are described within the app as “help[ing] the channel creator.”

Following the launch of the advertisement program on March 31, Media Matters found that some ads appeared to be for QAnon-related channels, with names like “The 17th Letter” (apparently referring to Q, which is the 17th letter of the alphabet), “Real Q Knows (?),” “I AM BACK I? (Q),” “Real SGAnon,” and “Qtah 2.0” (apparently a new channel for a known QAnon influencer). Other ads highlighted channels centered around things like crypto and camping.

As for where these advertisements are winding up, a Media Matters review found them running in nearly three dozen QAnon-affiliated and far-right channels, suggesting that the owners of these channels have financially benefited from the new feature. These include multiple channels associated with QAnon figures and shows such as Nicholas Veniamin, Jacob Creech (known online as “Clandestine”), “Pepe Lives Matter,” John Sabal (known online as “QAnon John” and “The Patriot Voice”), “StormyPatriotJoe,” “Enoch,” “TheStormHasArrived17,” “Shadow of Ezra,” Paul Fleuret (known online as “Absolute1776”), Jeffrey Pedersen (known online as “intheMatrixxx”), David Hayes (known online as “Praying Medic”), Jordan Sather, X22 Report, Patriot Streetfighter, Woke Societies, and Zak Paine. The review also found a channel called “Q NEWS OFFICIAL TV #WWG1WGA” with advertisements.