M.I.A. debuted a conspiracy-friendly fashion line on Alex Jones’s Infowars
This week, M.I.A continued her descent from beloved musician to conspiracy enthusiast by launching a clothing line that claims to protect wearers from electromagnetic waves like Wi-Fi and 5G. If that information wasn’t enough to send you into a tailspin, then you’ll be glad to know that OHMNI’s grand reveal also took place on none other than Alex Jones’ conspiracy-laden website Infowars.
Like some sort of deranged QVC from a parallel world, the musician modelled the new collection for Jones during an hour-long interview, explaining that the silver ponchos and t-shirt dresses would protect the wearer from nanoparticles, or “evil dust” as she called it. At another point in the exchange, Jones referred to the collection as “pure genius” and also said that “the CIA is obsessed with style and fashion, that’s how they control culture.”
Throughout the wide-ranging interview – one that also touched on her scrapped album and subsequent “cancellation” for controversial views on the COVID-19 vaccine – M.I.A. made repeated claims about the efficacy of the “protective” clothing, but seemed to find it difficult to explain how it actually worked.
The OHMNI website is similarly scant on information, instead dropping gems like “This is not your artist foray into fashion. This is a necessity”, “Future backwards is R U TUF” (it’s not) and “I could be a genius I could be a cheat.” But if you’re totally convinced and still thinking of snapping something up, the collection also includes a handbag with “up to 99.999% shielding effectiveness” and a durag that offers “full brain protection day and night.”
In other fashion news this week, we talked to Lev Tanju about heading up his new label FILA+; Jennie from Blackpink closed Jacquemus’ big Capri show; Belgian photographer Quentin De Briey and Dazed fashion director Imruh Asha combined forces for a Parisian fashion story; we remembered the late Françoise Hardy and how she gave Comme des Garçons its name; the 2024 Euros kicked off, so we brought you 20 hot soccer shirts to add to your cart; the Westminster Menswear Archive opened its doors with a book launch and panel talk in Liverpool; plus, we brought you the best of all the upcoming shows with our SS25 menswear and Haute Couture cheat sheet. For everything else you might’ve missed, click through the gallery below.
