Seed Oils Concerns: Which Consumers Are Changing Their Buying Habits the Most?

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Seed oils, including soybean, canola, and sunflower oils, are widely used in both food and non-food products, from fast food and frozen meals to cosmetics and industrial goods like paints. Their affordability and versatility have made them a staple in many households. However, seed oils remain a topic of debate – some argue they contribute to chronic diseases and metabolic issues, while others emphasize their benefits as a source of healthy fats and omega fatty acids.

CivicScience data show that Americans hold mixed views on seed oils. While a plurality of respondents believe they’re ‘neither good nor bad’ (44%), 25% say they’re ‘bad’ for your health and 30% say they’re ‘good’ for it. 

Furthermore, as U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. amplifies concerns about seed oils, opinions on the topic appear to differ along political lines. Republicans are the most likely to view seed oils as harmful, while Democrats are more inclined to consider them beneficial. However, Republicans are slightly more likely to rate seed oils as ‘good’ rather than ‘bad,’ further highlighting the mixed perspectives consumers have overall.

Join the Conversation: Are you concerned about the health risks of consuming seed oils?

Despite mixed sentiments, a plurality of Americans do not avoid buying products containing seed oils at all (39%). Meanwhile, a smaller share (31%) reports steering clear of them to some degree – whether as much as possible, only in certain products, or when convenient. Another 30% are unsure which products contain seed oils, underscoring the gap in consumer awareness.

Answer our Poll: Do you intentionally buy foods without seed oils?

CivicScience data also pinpoints certain consumer segments within the food and beverage industry – a key sector for seed oils – are more likely to avoid seed oils than others. For instance, those who dine at upscale restaurants (monthly+), consumers who eat perishable soups, and plant-based meat eaters are most likely to steer away from seed oils to at least some extent. Whereas monthly fast-food diners, frozen entree eaters, monthly fast-casual diners, and oat milk drinkers are more likely to say that they don’t avoid seed oils at all.

Use this Data: The press, brands, and marketers can use this chart to understand how consumer sentiment on seed oils is impacting various demographics within the food and beverage industry.

The debate over seed oils persists, but the lack of strong consensus among Americans suggests that general uncertainty and lower awareness may play a key role in shaping the divided opinions. As companies, particularly in the food and beverage industry, respond to shifting consumer concerns, staying attuned to evolving perceptions of seed oils remains essential for brands alike.

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