No seed oils, no sugars, all Goop: Gwyneth Paltrow’s takeout restaurants are coming to the Bay Area

The Bay Area is about to get salads made without seed oils, “detox friendly” bowls with pan-seared salmon from the fjords of Norway and bone broths from Gwyneth Paltrow.

The first Bay Area outposts of the actor’s health-focused takeout restaurant, Goop Kitchen, will arrive at ghost kitchens in San Francisco, San Jose and Sunnyvale in the coming months. A delivery-only location in San Jose (949 Ruff Drive) is slated to open in late October, followed by Sunnyvale (1026 W. Evelyn Ave.) in early November and San Francisco (60 Morris St.) in early December. The Sunnyvale and San Francisco Goop Kitchens will also offer pickup, but none are brick-and-mortar restaurants with in-person dining. The news was first reported by Eater SF.

Goop Kitchen, an offshoot of Paltrow’s lifestyle brand, Goop, is focused on what it deems to be “clean” food: salads with ingredients such as kale and Brussel sprouts; various “handhelds” in the form of wraps and rolls, such as chicken caesar salad in cassava tortillas; and gluten-free pizzas. Many dishes are made without refined sugars, dairy, seed oils or preservatives, according to the business’ website. (A growing number of restaurants are ditching seed oils; critics, including U.S. Health Secretary Robert F. Kennedy Jr., have claimed without medical evidence that canola, soybean and sunflower oils cause inflammation and worsen health problems such as obesity and heart disease.) The Bay Area Goop Kitchens will also get some new, local dishes, according to a spokesperson.

The first Goop Kitchen opened in Santa Monica in 2021, in partnership with DOM Food Group, a Los Angeles food-business incubator. There are now 10 locations throughout Southern California. Kim Floresca, a chef with experience at Michelin-starred restaurants including the now-closed Restaurant at Meadowood in St. Helena and Thomas Keller’s Per Se in New York City, oversees Goop Kitchen’s menu.

The Goop empire, which was valued at $250 million in 2018, spans from expensive wellness products such as $150 face serums and libido gummies to cookbooks, a podcast, Netflix series and retail stores, including one in San Francisco that closed in 2021.

This article originally published at No seed oils, no sugars, all Goop: Gwyneth Paltrow’s takeout restaurants are coming to the Bay Area.