Archived 5 years ago from The Washington PostYoga, organic food and misinformation: Wellness influencers are taking the anti-vaccine movement mainstream
Still, it’s those with anywhere between 10,000 and 50,000 followers — sometimes known as “micro-influencers” — who are believed within the marketing industry to have an especially outsized impact on their followers. In a post last year for a blog owned by the Association of National Advertisers, …
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